Microsoft’s Tablet dilemma?

I have seen a lot of post criticizing Microsoft’s stand  on competing against the iPad. I am writing this post to reflect on why I think Microsoft is acting like the way they are and their motivation behind it.  I am bringing in my insight from past Microsoft instances and my premonition of what Microsoft is doing with the Tablet market. Here is my thought:

My whole argument is based on one term that scholars have coined and is taught about in business class a lot, “Innovator’s dilemma“. What does it mean?


Sustaining technologies are different than disruptive technologies
The pace of progress often precedes the market’s awareness of the need
Structures of companies color the choices and investments they make

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